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Tuesday, February 28 • 11:30am - 12:15pm
Reaching Consumers in 2023: A Market of One

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All consumers wish to be engaged (if they do at all) on their own terms – via their communities, preferences, platforms, loyalties. So, what’s working in today’s complicated marketing environment? With so many options available, how do operators distinguish themselves and their brands in a social media glut, create/find community, generate clear and appealing messaging, effectively use loyalty programs and, importantly, engage their employees and outside influencers? We’ll look at paid and free advertising, including FB, IG, TT, location-based, digital billboards, email, WOM, SEO, reputation marketing, loyalty programs, offers/promotions, and more!

Moderators
avatar for Cami Lehmann

Cami Lehmann

Director of Marketing, Brinker International, Inc.
Cami Lehmann serves as Director of Marketing at Brinker International, Inc. where she oversees Maggiano’s Little Italy® marketing department. In this role, Cami leads the marketing efforts for the brand including: food and beverage menu innovation and development, media planning... Read More →

Speakers
avatar for Elisa Cordova

Elisa Cordova

Sr. Beverage Marketing Manager, P.F. Chang's China Bistro Inc.
Sr. Beverage Marketing Manager by day, wino by night! Elisa has worked in the hospitality industry for 10+ years now leading P.F. Chang’s in strategic initiatives related to the beverage program for all domestic and global locations. Driven by her passion and a few glasses of wine... Read More →
avatar for Melissa Salbert

Melissa Salbert

Director, Brand Marketing, Hooters of America
Melissa Salbert is a marketing professional who is passionate about the beverage and restaurant industry. She graduated from Southern Methodist University with a degree in Advertising and Italian Language, and began her career as an account manager for a graphic design agency. Her... Read More →
avatar for Wendy Nyberg

Wendy Nyberg

VP On-Premise Marketing, Trinchero Family Estates
Wendy Nyberg began her career in 1987 by turning a college intern job at Freixenet USA into a life-long marketing pursuit in the adult beverage industry.In her thirty plus years of industry experience, Wendy spent 11 years with Freixenet USA holding roles as Marketing Brand Manager... Read More →


Tuesday February 28, 2023 11:30am - 12:15pm PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina
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