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Wednesday, March 1 • 8:30am - 9:15am
The Next Generation of Drinking: No Alcohol Alcohol

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Per Global Market Insights, the non-alcoholic drinks category is expected to grow to $30 billion by 2025. That forecast, along with the reality of changing consumer behavior and proliferation of new, excellent products, recognizes the trend of moderate drinking, which seems to be here to stay. Join our panel of experts – both operator and suppliers - as they discuss the growing demand, the future of low- and zero-proof drinking, and the mechanics of delivering a viable, profitable NA program.

avatar for David Crooch

David Crooch

Vice Chair / Co-Founder & CEO, Adult Non-Alcoholic Beverage Association / Ritual Beverage Company
David Crooch is the Co-Founder & CEO of Ritual Beverage Company, whose products aim to meet consumers’ growing demand for alternatives to alcoholic beverages. For the past twenty years, David’s interest and knowledge in fitness, health and wellness, and nutrition, paired with... Read More →

avatar for Maurice DiMarino

Maurice DiMarino

Wine and Beverage Manager, Cohn Restaurant Group
Maurice DiMarino is the Beverage Director for the Cohn Restaurant Group. He oversees the beverage program for 26 restaurants in San Diego, Long Beach and Maui. Maurice is a certified sommelier, certified cicerone® and CRT certified in Tequila. He teaches several of the wine intensive... Read More →
avatar for Miranda Breedlove

Miranda Breedlove

National Director of Bars, Hyatt Lifestyle Hotels and Resorts
As a professional bartender since 2009, Miranda Breedlove has been behind bars all over the world. Nativeto Minnesota, she moved to Chicago in 2006 to attend Loyola University and soon after began herbartending career. Miranda proceeded to learn as much as possible through tastings... Read More →
avatar for Bill Shufelt

Bill Shufelt

Co-Founder and CEO, Athletic Brewing Co
On a mission to positively impact our team, customers, and their communities through health and activity. Pioneers in reinventing "beer for the modern adult" so the 50%+ of adults who barely drink don't need to compromise to have great, healthy experiences. We donate 2% of all sales... Read More →

Wednesday March 1, 2023 8:30am - 9:15am PST
Silver Pearl Ballroom 3 San Diego Sheraton Hotel & Marina