Vibe Conference 2023

Jackie Summers’ and Dr. Hoby Wedler’s collaboration seems to have been preordained. As the first Black licensed distiller in America and the founder of Sorel Liqueur, and facing his own challenges, Jackie has devoted years to advocating for differently abled, disadvantaged, and marginalized people. Hoby, blind from birth, earned his PhD in organic chemistry, is a sensory expert, entrepreneur, and educator. These two have now professionally partnered to create a unified front to combat systemic barriers of all kinds. Toby has brought his gifts in chemistry and sensory literacy to improve the quality of Sorel – a complex blend of botanicals and now, the most awarded liqueur of 2022 - while scaling production. According to Jackie, the product not only tastes better, it’s less expensive to deliver. Imagine have a common desire to make the world more accessible while building a better brand.