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Wednesday, March 1 • 8:30am - 9:15am
The Contradictions of Beverage Marketing

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Ever go to McDonald’s and get a Big Mac and Diet Coke? Ever drive with one foot on the gas and the other on the brake? We get it. Life is full of contradictions and tension between what we want to do and what we need to do and life as a beverage buyer, supplier or third party agency is no different.

In this panel-oriented session, we’ll hear from industry experts who will talk about the reconciling the many challenges and contradictions involved in marketing beverage alcohol, and how experienced operators overcome them. We’ll cover topics like beverage pricing (to list or not list on the menu), choosing the right well products (value or premium), how to create the “right” level of innovation for your brand, how to market beverages in a sea of other priorities, and much, much more! The discussion will be moderated by Matt Durbin, co-founder of Durbin Consulting Group and DC Marketing Group. Come join what’s sure to be an informative and enlightening session!

avatar for Matt Durbin

Matt Durbin

Co-founder, Durbin Consulting Group , DC Marketing Group
Matt Durbin is the co-founder of both Durbin Consulting Group and DC Marketing Group. Both firms specialize in providing strategic on-premise consulting, beverage marketing and operational support that assists restaurant and bar chains and beverage suppliers in building their overall... Read More →

avatar for Wiley E Bates III

Wiley E Bates III

Director of Culinary Innovation, Main Event/Dave & Buster’s
Wiley is an incredibly tenured and passionate hospitality industry veteran with deep experience in all aspects of the hotel, restaurant, country club and eatertainment industries. Wiley’s passion for the industry began at an early age as he literally sold Grilled Cheese sandwiches... Read More →
avatar for Craig Richards

Craig Richards

Sr. Manager - Global Beverage Marketing Strategy & Innovation, TGI Fridays
Craig Richards is an award-winning industry veteran with over 17 years of experience in enterprise beverage management, strategic initiatives, and operations. With a wide range of experience working with large international concepts such as TGI Fridays and Dave & Busters all the way... Read More →
avatar for Majdi Kayyali

Majdi Kayyali

Corporate VP of Food & Beverage, Gila River Resorts & Casinos
Majdi Kayyali began his career in food & beverage in Charlotte, NC where he developed several cocktail and wine programs, before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort... Read More →

Wednesday March 1, 2023 8:30am - 9:15am PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina