Vibe Conference 2023

Ever go to McDonald’s and get a Big Mac and Diet Coke? Ever drive with one foot on the gas and the other on the brake? We get it. Life is full of contradictions and tension between what we want to do and what we need to do and life as a beverage buyer, supplier or third party agency is no different.

In this panel-oriented session, we’ll hear from industry experts who will talk about the reconciling the many challenges and contradictions involved in marketing beverage alcohol, and how experienced operators overcome them. We’ll cover topics like beverage pricing (to list or not list on the menu), choosing the right well products (value or premium), how to create the “right” level of innovation for your brand, how to market beverages in a sea of other priorities, and much, much more! The discussion will be moderated by Matt Durbin, co-founder of Durbin Consulting Group and DC Marketing Group. Come join what’s sure to be an informative and enlightening session!