Vibe Conference 2023: Full Schedule

12:00pm PST

Registration

Pick-up your badge during registration hours! Don't forget to bring your valid I.D.

Monday February 27, 2023 12:00pm - 5:00pm PST
Seascape Foyer

1:00pm PST

Technology Showcase

Immerse yourself in the latest technology taking over the beverage industry. From mobile payment systems, QR code solutions, POS and more, the Technology Showcase at Vibe Conference provides the best experience to demo new solutions, ask questions directly to the experts, test products from a user experience, and receive special product offers direct from the supplier.

Monday February 27, 2023 1:00pm - 5:00pm PST
Seascape Foyer

Exhibit area, Showcase

5:00pm PST

Art of the Craft Networking Reception (Supporting CORE)

Spend the evening with Master’s Distillers, Sommeliers and Cicerones while giving back to CORE, the official charity partner of Vibe Conference. Complimentary beverages are provided by Vibe Conference Pinnacle sponsors.

Monday February 27, 2023 5:00pm - 7:30pm PST
Eventide Pavilion

Networking Reception

9:30pm PST

New! Vibe After Hours

For the first-time ever, Pinnacle Sponsors host Vibe After Hours. Explore San Diego, enjoy dinner, and head back to Quinn's Ale House for a nightcap and mingle with the industry during this informal, and relaxing, after hours gathering!

Enjoy your favorite highballs featuring:

Proper No. Twelve Irish Apple Whiskey
Cutwater Reposado Tequila
SKYY Vodka
White Claw Pineapple Vodka
Ritual Zero Proof (Gin Alternative and Tequila Alternative)

RTD Cocktails

Cutwater Lime Margarita
Bacardi Mojito
Dogfish Head Blood Orange & Mango Vodka Crush Canned Cocktail
On The Rocks Espresso Martini
Original Cocktails by Heublein (Mai Tai and Old Fashioned)

Cold Beers and Seltzers

Truly Vodka Seltzer Blackberry Lemon
Modelo Especial
Pacifico
High Noon (Pineapple and Watermelon)
White Claw ( Variety Pack)
And more + cash bar offered from Quinn’s menu.

Monday February 27, 2023 9:30pm - 11:30pm PST
Quinn’s Ale House

Networking Reception

7:30am PST

Breakfast + Networking

Tuesday February 28, 2023 7:30am - 8:30am PST
Coral Ballroom

Meal Function

7:30am PST

Technology Showcase

Tuesday February 28, 2023 7:30am - 5:00pm PST
Seascape Foyer

Exhibit area, Showcase

7:30am PST

Registration

Pick-up your badge during registration hours! Don't forget to bring your valid I.D.

Tuesday February 28, 2023 7:30am - 5:30pm PST
Seascape Foyer

Registration

8:30am PST

Welcome, Opening Remarks

Speakers

Tim McLucas

Vice President, Bar & Restaurant Group, Questex LLC

Tim McLucas leads the Bar & Restaurant Group within Questex, responsible for Vibe Conference, Bar & Restaurant Expo, and World Tea Expo. Since 2018, Tim has been responsible for evolving the events portfolio to be closely aligned with the contemporary needs of today’s food... Read More →

Charlotte Voisey

Global Head of Brand Ambassador Advocacy, Emcee, William Grant & Sons

Charlotte Voisey is an award-winning mixologist with cocktail recipes published and placedon menus across the world including New York’s famed PDT, the iconic Dorchester Hotel inLondon and Whitechapel in San Francisco.Charlotte’s passion for all things spirits and cocktails keeps... Read More →

Tuesday February 28, 2023 8:30am - 8:35am PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

General Session

8:35am PST

Opening Keynote: Driving Industry Change

Following the extraordinary upheaval of the pandemic, enterprises quickly realized there is no more “business as usual.” And in no industry is that truer than foodservice and hospitality. While massive numbers of veteran workers departed -- never to return, multiple generations of employees entered (or re-entered) hospitality roles, each looking for more than just a job. Younger workers particularly require meaningful employment, equity, flexibility, and accountability from their companies. But everyone wants a competitive and livable wage plus a sustainable career path. Meet Saru Jayaraman, the founder and president of One Fair Wage, who will share her efforts, experience, and the promising results of improving wages and opportunities for restaurant team members.

Moderators

Saru Jayaraman

Founder & President / Director, One Fair Wage / Food Labor Research Center, UC Berkeley

Saru Jayaraman is the President of One Fair Wage and Director of the Food Labor Research Center at University of California, Berkeley. After 9/11, together with displaced World Trade Center workers, she co-founded the Restaurant Opportunities Center (ROC), which grew into a national... Read More →

Speakers

Christian Siglin

Beverage Director & Operating Partner, Fernside Bar

Mikey Knab

Former Restaurant Owner and Hospitality Advocate

Mikey started working as a dishwasher when he was 15 years old. He worked his way up through all positions in restaurants, eventually working as Director of Operations for the Meza Family Restaurant Group, which he helped expand from one small unit in the Kensington neighborhood of... Read More →

Tuesday February 28, 2023 8:35am - 9:15am PST

Keynote

9:15am PST

Vista Operator Awards

Vibe Vista Awards recognize the top performers in the beverage industry through the creation, training, execution, management and on-going positive results of beverage programs.

Moderators

Mia Mastroianni

The Super Squad, Celebrity Mixologist, Consultant as seen on Bar Rescue

With over 15 years of experience in the service industry from Boston to Miami, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood –the private members-only club where she remained a well-respected and often requested mixologist for the who's who of... Read More →

Tuesday February 28, 2023 9:15am - 9:35am PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

General Session

9:35am PST

On-premise 2023: Operators in the Hot Seat

Join Technomic’s Donna Hood Crecca for an update on the state of the drinks business in restaurants, hotels and bars and a fast-paced discussion with leading operator panelists who will share real-life learnings and best practices for dealing with inflation, labor and other challenges while capitalizing on new growth opportunities.

Moderators

Donna Hood Crecca

Principal, Technomic

Donna Hood Crecca is Principal at Technomic Inc., where she leads the firm’s Convenience Store Practice as well as its Adult Beverage Practice, and is founder of its Cannabis Practice. As Principal, Donna develops research-based insights and recommendations for leading and emerging... Read More →

Speakers

Elisa Cordova

Sr. Beverage Marketing Manager, P.F. Chang's China Bistro Inc.

Sr. Beverage Marketing Manager by day, wino by night! Elisa has worked in the hospitality industry for 10+ years now leading P.F. Chang’s in strategic initiatives related to the beverage program for all domestic and global locations. Driven by her passion and a few glasses of wine... Read More →

Gary Gruver

Director, Beverage | Global, US and Canada, Marriott International

Gary Gruver is a highly accomplished mixologist with over two decades of experience in the restaurant and beverage alcohol industry. He currently holds the position of Director of Beverage for Marriott International Global, US & Canada, where he leads beverage programming initiatives... Read More →

Mike Lay

Director of Bars, MINA Group

Expert restaurant operator with proven expertise in national scale multi-venue beverage programming, logistic, cost control, P&L planning, recruitment, impactful team building and training on all levels.Opened multiple awarded best new restaurants, James Beard nominated restaurants... Read More →

Tuesday February 28, 2023 9:35am - 10:25am PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

General Session

10:25am PST

CORE (Children of Restaurant Employees): Support the Operator Community that Supports Us All

Supporting CORE at Vibe… CORE is the charity of choice for the Vibe Conference. As many of you know, CORE was founded by members of the beverage vertical. Your support over the years has helped to create CORE – a valuable resource to food and beverage service operations across the country. As their visibility increases, they need our continued support!

Moderators

Sheila Bennett

Executive Director, CORE

Sheila Bennett is an accomplished business development and strategist bringing diverse and blended experience in all areas of the food service industry as well as non-profit capitalization. She has the proven ability to successfully innovate ideas in fast-paced environments to improve... Read More →

Speakers

Joe Smith

Executive Vice President of Sales, Monin Gourmet Flavorings

Joe Smith has over 50 years of sales and management experience in the food and beverage industry. Joe is currently the Executive Vice President of Sales at Monin Gourmet Flavorings, responsible for all sales in the United States, Canada, Latin America and the Caribbean. Prior to joining... Read More →

Cole Robillard

Chief Marketing Officer, Smokey Bones

Cole Robillard is the Chief Marketing Officer for Smokey Bones, a barbecue and protein-powered restaurant concept with 62 locations in 16 states. She joined Smokey Bones in 2021, and in the time since has led the launch of a rebranding campaign, positioning the company as Masters... Read More →

Tuesday February 28, 2023 10:25am - 10:35am PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

General Session

10:35am PST

Vista Operator Awards

Supporting CORE at VIBE… CORE is the charity of choice for the VIBE Conference. As many of you know, CORE was founded by members of the beverage vertical. Your support over the years has helped to create CORE – a valuable resource to food and beverage service operations across the country. As their visibility increases, they need our continued support!

Speakers

Mia Mastroianni

The Super Squad, Celebrity Mixologist, Consultant as seen on Bar Rescue

Tuesday February 28, 2023 10:35am - 10:55am PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

General Session

11:30am PST

Current & Future Views of On Premise with Anheuser-Busch & Friends

Since the inception of the On-Premise, beer has played an essential role in driving a successful alcoholic beverage mix. Join Anheuser-Busch to learn about the state of the On Premise as well as a look to the future with a deep dive into key & emerging trends that will shape the On Premise moving forward. Included in our Future Views of the On Premise - you will also hear from different industry experts in a robust round table discussion around emerging & future rrends worth keeping an eye on for the channel.

Moderators

Ryan LaMontagne

Sr. Director, Category Development, Anheuser-Busch

Ryan LaMontagne leads the Category Insights & Strategy team for Anheuser-Busch, the largest brewer in the world. Ryan and his team are tasked with delivering Total Alcohol consumer and shopper insights across On Premise, Off Premise and e-Commerce, working with our customers to help... Read More →

Speakers

Donna Hood Crecca

Principal, Technomic

Matthew Crompton

Regional Director – North America, CGA Strategy by NielsenIQ

Matthew Crompton is the Regional Director – North America for CGA Strategy by NielsenIQ and is responsible for the implementation of CGA’s on premise services in the US.Since joining CGA Strategy in January 2010, Matthew has risen through the CGA ranks becoming an expert in all... Read More →

Mark Young

CEO, BeerBoard

Mark Young, Founder and CEO of BeerBoard, has guided the company to become the leadingalcohol technology and automated intelligence company for the on-premise hospitality industry.Prior to the launch of BeerBoard, Young started in the beer industry in 1998 as Founder/Presidentof Premier... Read More →

Tuesday February 28, 2023 11:30am - 12:15pm PST
Silver Pearl Ballroom 2 San Diego Sheraton Hotel & Marina

Workshop

11:30am PST

Inside the "B" Culture: Business or Belonging

This is not our grandparents’ workforce. We have traditionalists, boomers, Gen X, Millennials and Gen Z all on the job today, and they couldn’t be more different in beliefs and work ethic. Some are quiet; some are not. Some expect a feeling of belonging. Others focus on the business: but all expect more of their employers. So how does a leader effectively inspire this multi-generational workforce? The answer is culture. In this session, TaChelle centers leaders on what matters most.
Key Takeaways:
• Understand why inclusion (not belonging) should be the focus of your business
• Resetting the focus to the customer
• Understanding generational motivations and desires

Speakers

TaChelle Lawson

Founder & President, FIG Strategy and Consulting

TaChelle Lawson is a nationally recognized leader in diversity, equity and inclusion (DEI). She is a dynamic public speaker, award-winning entrepreneur, and enlightened business leader highly skilled at aligning DEI with business goals and brand strategies to help build client revenues. As... Read More →

Tuesday February 28, 2023 11:30am - 12:15pm PST
Silver Pearl Ballroom 1

Workshop

11:30am PST

Reaching Consumers in 2023: A Market of One

All consumers wish to be engaged (if they do at all) on their own terms – via their communities, preferences, platforms, loyalties. So, what’s working in today’s complicated marketing environment? With so many options available, how do operators distinguish themselves and their brands in a social media glut, create/find community, generate clear and appealing messaging, effectively use loyalty programs and, importantly, engage their employees and outside influencers? We’ll look at paid and free advertising, including FB, IG, TT, location-based, digital billboards, email, WOM, SEO, reputation marketing, loyalty programs, offers/promotions, and more!

Moderators

Cami Lehmann

Director of Marketing, Brinker International, Inc.

Cami Lehmann serves as Director of Marketing at Brinker International, Inc. where she oversees Maggiano’s Little Italy® marketing department. In this role, Cami leads the marketing efforts for the brand including: food and beverage menu innovation and development, media planning... Read More →

Speakers

Elisa Cordova

Sr. Beverage Marketing Manager, P.F. Chang's China Bistro Inc.

Melissa Salbert

Director, Brand Marketing, Hooters of America

Melissa Salbert is a marketing professional who is passionate about the beverage and restaurant industry. She graduated from Southern Methodist University with a degree in Advertising and Italian Language, and began her career as an account manager for a graphic design agency. Her... Read More →

Wendy Nyberg

VP On-Premise Marketing, Trinchero Family Estates

Wendy Nyberg began her career in 1987 by turning a college intern job at Freixenet USA into a life-long marketing pursuit in the adult beverage industry.In her thirty plus years of industry experience, Wendy spent 11 years with Freixenet USA holding roles as Marketing Brand Manager... Read More →

Tuesday February 28, 2023 11:30am - 12:15pm PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

Workshop

11:30am PST

Vine to Dine: How to Leverage Wine Trends to Build a Better Wine List – featuring Winemaker of the Year Nicole Hitchcock

Our restaurant guests have evolved dramatically in both preference and taste in the last several years. This panel is uniquely positioned to explore this changing landscape with you. Nicole Hitchcock, 2022 Wine Enthusiast Magazine’s Winemaker of the Year, will help us to better understand how the current vineyard dynamics shape the juice in the glass. We will tap into consumer trend analysis as well as highlight key operators to gain the insights you need to not only create impactful and long-lasting relationships with your guests; but provide guidance towards building the best possible wine program for your targeted consumer.

Moderators

Stephanie Caraway

Director, On Premise Luxury National Accounts, LUX Wines

Stephanie had passionately explored many aspects of the food and beverage industry for over 15 years before establishing herself as E&J Gallo Winery’s Director of National Accounts for Luxury On-Premise. From a start in restaurants, as all who seek a serious dose of humility should... Read More →

Speakers

Andrea Cornwell

Director of Beverage, Operating Partner, Cameron Mitchell Restaurants

A seasoned hospitality professional and Director of Beverage for Cameron Mitchell Restaurants (CMR), Andrea Cornwell has been with CMR for over ten years. She oversees the beverage programs of 66 restaurants and 21 brands, including national concept, Ocean Prime. Andrea manages a... Read More →

Jessica Reiter

Senior Director, Commercial Insights & Strategy, E. & J. Gallo Winery

Jessica Reiter leads Commercial Insights & Strategy for E. & J. Gallo, the largest winery in the world with over 130 wine and spirits brands in its portfolio including High Noon, Barefoot Cellars, Apothic and many others. In her role, she leads teams that deliver world-class consumer... Read More →

Nicole Hitchcock

Senior Winemaker, and Wine Enthusiast "Winemaker of the Year", J Vineyards & Winery

Born and raised in the Central Coast enclave of Carmel-by-the-Sea, California, Nicole Hitchcock first discovered her passion for wine while working in restaurants, drawn in by wine’s diversity of styles and worldwide appeal.“Wine is like a universal language. It can transcend... Read More →

Patty Trevino

Executive Vice President, Chief Marketing Officer, Red Lobster

Patty Trevino is the Executive Vice President, Chief Marketing Officer for Red Lobster Seafood Company. She is responsible for leading all marketing and culinary related activities for the world’s largest casual dining seafood restaurant company which owns and operates restaurants... Read More →

Tuesday February 28, 2023 11:30am - 12:15pm PST
Silver Pearl Ballroom 3 San Diego Sheraton Hotel & Marina

Workshop

12:15pm PST

Lunch + Beverage Pairings

Tuesday February 28, 2023 12:15pm - 1:30pm PST
Coral Ballroom

Meal Function

1:45pm PST

Reviving Key Dayparts

Happy Hour, Late Night and Brunch are prime time for alcohol sales but remain challenged in the post-pandemic environment. Work from home, slowing consumer spending and other factors are compressing visits and spend. Hear the latest insights from Technomic and learn from our expert panel how to put the happy back in happy hour, enliven late night sales and wake up the brunch occasion.

Speakers

David Henkes

Senior Principal, Technomic

David Henkes is a Senior Principal within Technomic’s Advisory Group and is responsible for directing strategic consulting and research assignments for clients active in the food, beverage, equipment and related industries. As a senior member of the firm, his specific responsibilities... Read More →

Aubrey Mansene

Director of Beverage, Fox Restaurant Concepts

Aubrey Mansene, Director of Beverage for Fox Restaurant Concepts (FRC), has 20+ years of experience in the hospitality industry. Working his way from being a dedicated “gum scraper” at his father’s public house in Flagstaff, AZ, Aubrey went on to pursue his bachelor’s degree... Read More →

Ebony Austin

Owner, Nouveau Bar & Grill

Ebony Austin is Owner of Nouveau Bar & Grill, which is an Atlanta-based restaurant that currently has locations in both College Park and Jonesboro.Before opening the restaurant, Austin worked for several years in corporate as a corporate specialist and business development manager at Campbell Soup, Godiva, and 1-800-Flowers... Read More →

Jamie Carawan

VP of Brand Menu & Culinary, Buffalo Wild Wings

Tuesday February 28, 2023 1:45pm - 2:30pm PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

Workshop

1:45pm PST

The RFP Process – Easing the Pain Points, Improving the Results

Moderators

Todd M. Schuessler

Director, National & Regional On Premise Accounts, Campari Group

Todd Schuessler began his career at an advertising agency in Atlanta, GA, where he managed the Remy Cointreau USA Account. After several years servicing this account, Remy Cointreau USA hired him from the agency to work in their corporate offices in New York City. Todd spent 15 years... Read More →

Speakers

Robbi Jo Oliver

Sr. Director Wine & Spirits / Training, Landry's / Mastro's Restaurants

Robbi Jo has been working with Mastro's for over 22 years. She started as a bartender at the first Mastro's and is now Sr Director of Wine & Spirits and Training for all 18 (going on 19) Mastro's. She is a VIBE Board Member and a Wine Judge for LA Wine Competition. Passionate about... Read More →

Meaghan Kelley

Manager, Enterprise Beverage Strategy & Innovation, Darden Restaurants

Meaghan joined Darden Restaurants, on the Enterprise Beverage team, in March of 2019. Her primary responsibilities include enterprise non-alcoholic strategy & purchasing, spirits and cocktail programming, and beverage strategy for LongHorn Steak House, Cheddar’s Scratch Kitchen... Read More →

Indre Jasaityte

Director, Beverage, BJ's Restaurants, Inc.

Indre has 18 years of restaurant and 9 years of beverage/alcohol industry experience, and currently holds the role of Beverage Director for BJ’s Restaurants. She oversees the beverage program for over 200+ restaurants in 30+ States. Indre leads the team on strategy, innovation... Read More →

Chander Bhola

Sr. Director, National On-Premise Sales, Mark Anthony Brands Inc.

Chander Bhola began his career in the On-Premise at a young age and is proud to still be working in this amazing industry that he loves. From his early beginnings as a bartender during college to working his way up post-college in a few different establishments to bar manager, general... Read More →

Tuesday February 28, 2023 1:45pm - 2:30pm PST
Silver Pearl Ballroom 1

Workshop

1:45pm PST

What's New in RTDs? Everything!

The ready-to-drink (RTD) category has expanded dramatically in the years since the introduction of the originals that captured the attention of many drinkers. Convenient, portable, cool, and tasty. Products have grown from the original malt-based drinks to include more hard seltzers, teas, spritzes, waters, and kombuchas, plus many cocktail and wine offerings. Low ABV beverages are also moving well. Join Vibe partners - Diageo, Heaven Hill, MolsonCoors, Pernod Ricard USA, and Sierra Nevada - for this lively sampling session as they share a tantalizing selection of popular, new, and inspired options for your drinking pleasure!

Moderators

Ashley Bray

Editorial & Content Director, Bar & Restaurant Group, Questex LLC

Ashley Bray is the Editorial & Content Director for Bar & Restaurant, Questex. She is tasked with spearheading the content for Bar & Restaurant and VIBE and will also assist in developing content for the conferences. Ashley has over 13 years of experience in B2B publishing, with five-plus... Read More →

Speakers

Stephanie Pavone

Senior Brand Manager, Diageo

Stephanie has a love for brand-building, spending the last 14 years working across a multitude of CPG brands. She started her career in sales at Procter & Gamble, with a passion for bringing brands, such as Covergirl, to market. For the last 6 years, Stephanie has been at Diageo... Read More →

Kyle Ingram

Brand Director, Sierra Nevada Brewing Co.

Kyle Ingram has spent over 15 years working in the alcohol beverage industry with a focus on the craft and beyond beer spaces. While currently the Brand Director for Sierra Nevada Brewing Co., Kyle has previously led marketing efforts for Flying Embers, CANarchy Craft Brewery Collective... Read More →

Hannah O'Leary

Brand Director, RTD & Convenience, Pernod Ricard USA

Hannah O’Leary is currently the Brand Director for Pernod Ricard USA’s RTD & Convenience Portfolio, leading all Marketing and Innovation initiatives across Absolut, Malibu and Jameson’s Ready to Drink ranges. Hannah is a proven commercially minded marketing professional with... Read More →

Hilary Jamieson

Director, Shopper Marketing, Molson Coors Beverage Company

With a little help from ChatGPT... Hilary Jamieson is the Director of Shopper Marketing for the On-Premise at Molson Coors Beverage Company. Her over 30 years of industry experience spans a bunch of brand and commercial roles in South Africa and the US, where she moved to in 2016... Read More →

Carlos Lozano

Vice President of On Premise National Accounts, Heaven Hill Brands

Tuesday February 28, 2023 1:45pm - 2:30pm PST
Silver Pearl Ballroom 3 San Diego Sheraton Hotel & Marina

Workshop

1:45pm PST

Wine and Soil: From Sustainable to Regenerative

Regenerative Farming and Biodynamics is a way to heal the earth, food systems and people. Soil is at the foundation of winemaking. As we can focus on soil health and nutrient density coming from life and biodiversity - and the balance between the grape and the vine with organically grown grapes - we can continue to advocate for a more balanced ripening and a fruitful earth. How can this important work be supported at the restaurant and/or hotel level? What can you do to make a difference today?

Speakers

Joseph Brinkley

Director of Regenerative Farming, Bonterra Organic Estates owned by Viña Concha y Toro USA

Joseph Brinkley holds a dual degree in Economics from Virginia Commonwealth University and Horticulture from Virginia Polytechnic Institute and State University. Beyond Bonterra Organic Estates’ doors, Joseph is a recognized speaker and panel expert on topics related to soil health... Read More →

Tuesday February 28, 2023 1:45pm - 2:30pm PST
Silver Pearl Ballroom 2 San Diego Sheraton Hotel & Marina

Workshop

1:45pm PST

Beverage Innovation Showcase

Designed to showcase the dynamic new products entering the market as well as educate operators on options for alcohol and non-alcohol beverages.

Tuesday February 28, 2023 1:45pm - 5:00pm PST
Silver Pearl Foyer

Exhibit area

2:45pm PST

Beer, Wine or Spirits: What's Driving On-Site Consumption

It’s a fact: people are drinking across categories more than ever before. Learn what to expect for future shifts in category consumption, higher spending across more premium products and increased demand for innovative products. Led by Technomic, a panel of on-premise operators and brands will focus on what’s next in beverage alcohol and how you should starting planning for the consumer of the future.

Moderators

David Henkes

Senior Principal, Technomic

Speakers

Jon Augustin

Vice President of Food & Beverage, True Food Kitchen

Jon Augustin has spent over 25 years in hospitality, and the last 14 with True Food Kitchen. He has been there since the inception of the first location in Phoenix and now oversees all F&B innovation. Jon is originally from Minnesota but calls Phoenix home now.

Terry Boyer

VP, National Accounts – On Premise, Southern Glazers Wine & Spirits

Terry Boyer began his career in the late ‘80s as a retail merchandiser for a local distributor in Dallas, Texas, American Wine & Importing. Terry then moved to Glazers Wholesale as a retail sales representative, and then later, an on-premise sales representative. In 1996 he left... Read More →

Tony Romano

Anheuser-Busch, Vice President, U.S. On-Premise Sales

Tony Romano’s extensive career spans over 30 years in multiple key Anheuser-Busch Leadership Positions. Currently the Vice President of U.S. On-Premise Sales. Previous roles included leading Bud Light Marketing, U.S. Regional Marketing and numerous Sales & Marketing positions within... Read More →

Tuesday February 28, 2023 2:45pm - 3:35pm PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

General Session

3:35pm PST

Vibe Supplier, Legend, and Innovator Awards

VIBE Awards recognize the top performers in the beverage industry!

Speakers

Tom Fox

Partner, CM Profit Group

Tom’s entire career has been spent in the beverage industry on both the distributor, supplier and consulting sides of the business. The cornerstone of Tom’s consulting is their annual Partnering Report where retailers and operators identify important services and competencies... Read More →

Mia Mastroianni

The Super Squad, Celebrity Mixologist, Consultant as seen on Bar Rescue

Tuesday February 28, 2023 3:35pm - 4:05pm PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

General Session

4:05pm PST

Tuesday Closing Keynote: The Truer Vision

Jackie Summers’ and Dr. Hoby Wedler’s collaboration seems to have been preordained. As the first Black licensed distiller in America and the founder of Sorel Liqueur, and facing his own challenges, Jackie has devoted years to advocating for differently abled, disadvantaged, and marginalized people. Hoby, blind from birth, earned his PhD in organic chemistry, is a sensory expert, entrepreneur, and educator. These two have now professionally partnered to create a unified front to combat systemic barriers of all kinds. Toby has brought his gifts in chemistry and sensory literacy to improve the quality of Sorel – a complex blend of botanicals and now, the most awarded liqueur of 2022 - while scaling production. According to Jackie, the product not only tastes better, it’s less expensive to deliver. Imagine have a common desire to make the world more accessible while building a better brand.

Speakers

Jackie Summers

Creator and Founder, Sorel Liqueur

An acclaimed author, public speaker, and entrepreneur, Jackie Summers is the founder of JackFromBrooklyn Inc. and the creator of the award-winning Sorel Liqueur. After being diagnosed with a spinal tumor and given a small chance to live, Jackie Summers not only beat those odds, but... Read More →

Hoby Wedler, Ph.D.

Chemist and Food and Beverage Entrepreneur, Hoby Wedler

Dr. Hoby Wedler is an insightful, disarming, and passionate thinker who loves to bring people together to help them see new possibilities. With the heart of a teacher, Hoby helps turn dreams into realities. Hoby has been completely blind since birth. He is a chemist, an entrepreneur... Read More →

Tuesday February 28, 2023 4:05pm - 4:55pm PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

Keynote

5:00pm PST

Beverages by the Bay Networking Reception

Connect with the community for a very special event featuring Pinnacle and Cameo mixology stations, Worldly Wines, Creative Cocktail Recipes, Chilled Seltzers and Brews.

Tuesday February 28, 2023 5:00pm - 7:30pm PST
Eventide Pavilion

Networking Reception

7:30am PST

Breakfast + Networking

Wednesday March 1, 2023 7:30am - 8:30am PST
Coral Ballroom

Meal Function

7:30am PST

Registration

Pick-up your badge during registration hours! Don't forget to bring your valid I.D.

Wednesday March 1, 2023 7:30am - 9:00am PST
Seascape Foyer

Registration

8:30am PST

Diversity, Equity, Inclusion: How are We Doing?

As the National Restaurant Association noted in its most recent study, “There’s a big gap between how hospitality enterprises view their diversity and inclusion policies and how their employees actually experience them.” Obviously, while companies can aim for diversity in their hiring, no organization can simply legislate inclusion. How are we retaining those employees we attract and providing positive experiences? There's still a lot of work to do and success is different for every company. Join this panel for DEI best practices and policies that will help ensure promised corporate culture is fully realized and employees remain engaged.

Moderators

Larissa Dubose

National Director Beverages- Dining Division, Paradies Lagardère

Larissa C Dubose is a Wine Educator and business-savvy wine and spirits professional with a unique background in business development in wholesale wine and hospitality. She is the National Director of Beverages for airport concessionaire Paradies Lagardère’s Dining Division, including... Read More →

Speakers

Cynthia Lohr

Co-Owner, Chief Brand Officer, J. Lohr Vineyards & Wines

As the daughter of California wine pioneer Jerry Lohr, Cynthia Lohr spent part of her youth in the vineyards and cellars, absorbing aspects of the wine industry firsthand. As an adult, she chose her own path, establishing a reputation for excellence in strategic marketing communications... Read More →

Elizabeth Boyd

Vice President, Women of the Vine & Spirits

In her role as Vice President, Elizabeth works with Women of the Vine & Spirits Founder & CEO, Deborah Brenner, on creating innovative content and programming aimed at driving change toward a more diverse, equitable and inclusive beverage alcohol industry.Elizabeth’s career has... Read More →

Gerry Fernandez

President & Founder, Multicultural Foodservice & Hospitality Alliance

Gerry Fernandez is President and Founder of the Multicultural Foodservice & Hospitality Alliance (MFHA), which he formed in 1995 while an executive at General Mills to advance diversity leadership in the foodservice and hospitality industry. Today, MFHA has grown to become a Diversity... Read More →

Derek Epps

Diversity, Equity, Inclusion and Belonging Collaborator, Saterman Connect

With over 20 years of experience within the Wine and Spirits industry, Derek is a thought leader, seasoned marketing professional and change agent. His expertise is developing growth strategies and identifying opportunities to authentically connect consumers with brands. Derek is... Read More →

Wednesday March 1, 2023 8:30am - 9:15am PST
Silver Pearl Ballroom 1

Workshop

8:30am PST

How Can You Turn Quality Draft Beers Into Liquid Gold?

Commitment to quality starts with education. Taking a leadership role to educate your staff to make every draft beer a beer of better quality will not only improve your bottom line but also the overall guest experience.
A dedication to ensure all draft beers are always properly poured, served, and cared for should be a priority. This session touches on all important behaviors to become a true master in pouring and serving top quality draft beers in your establishment.

Educational elements such as beer clean glassware, enemies of beer, beer equipment, and the function of foam will all be addressed. We will also share key industry insights and tips how best to optimize your draft selection.

Ensuring that your account maintains excellent quality standards improves the entire beer experience for the consumer and in turn, positively impact rate of sales for all beers served.

“The only reason for ordering a second beer is the quality of the first.”

Speakers

Peter Camps

Sr. Manager Quality & Education / Brewmaster, Heineken USA

Peter Camps, born and raised in Diest, Belgium where he grew up in the family furniture business.In 1987, he made a leap of faith when he decided to build a career in the beer business and started his apprenticeship at the brewery “De Kluis” in Hoegaarden.After an extensive training... Read More →

Wednesday March 1, 2023 8:30am - 9:15am PST
Silver Pearl Ballroom 2 San Diego Sheraton Hotel & Marina

Workshop

8:30am PST

The Contradictions of Beverage Marketing

Ever go to McDonald’s and get a Big Mac and Diet Coke? Ever drive with one foot on the gas and the other on the brake? We get it. Life is full of contradictions and tension between what we want to do and what we need to do and life as a beverage buyer, supplier or third party agency is no different.

In this panel-oriented session, we’ll hear from industry experts who will talk about the reconciling the many challenges and contradictions involved in marketing beverage alcohol, and how experienced operators overcome them. We’ll cover topics like beverage pricing (to list or not list on the menu), choosing the right well products (value or premium), how to create the “right” level of innovation for your brand, how to market beverages in a sea of other priorities, and much, much more! The discussion will be moderated by Matt Durbin, co-founder of Durbin Consulting Group and DC Marketing Group. Come join what’s sure to be an informative and enlightening session!

Moderators

Matt Durbin

Co-founder, Durbin Consulting Group , DC Marketing Group

Matt Durbin is the co-founder of both Durbin Consulting Group and DC Marketing Group. Both firms specialize in providing strategic on-premise consulting, beverage marketing and operational support that assists restaurant and bar chains and beverage suppliers in building their overall... Read More →

Speakers

Wiley E Bates III

Director of Culinary Innovation, Main Event/Dave & Buster’s

Wiley is an incredibly tenured and passionate hospitality industry veteran with deep experience in all aspects of the hotel, restaurant, country club and eatertainment industries. Wiley’s passion for the industry began at an early age as he literally sold Grilled Cheese sandwiches... Read More →

Craig Richards

Sr. Manager - Global Beverage Marketing Strategy & Innovation, TGI Fridays

Craig Richards is an award-winning industry veteran with over 17 years of experience in enterprise beverage management, strategic initiatives, and operations. With a wide range of experience working with large international concepts such as TGI Fridays and Dave & Busters all the way... Read More →

Majdi Kayyali

Corporate VP of Food & Beverage, Gila River Resorts & Casinos

Majdi Kayyali began his career in food & beverage in Charlotte, NC where he developed several cocktail and wine programs, before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort... Read More →

Wednesday March 1, 2023 8:30am - 9:15am PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

Workshop

8:30am PST

The Next Generation of Drinking: No Alcohol Alcohol

Per Global Market Insights, the non-alcoholic drinks category is expected to grow to $30 billion by 2025. That forecast, along with the reality of changing consumer behavior and proliferation of new, excellent products, recognizes the trend of moderate drinking, which seems to be here to stay. Join our panel of experts – both operator and suppliers - as they discuss the growing demand, the future of low- and zero-proof drinking, and the mechanics of delivering a viable, profitable NA program.

Moderators

David Crooch

Vice Chair / Co-Founder & CEO, Adult Non-Alcoholic Beverage Association / Ritual Beverage Company

David Crooch is the Co-Founder & CEO of Ritual Beverage Company, whose products aim to meet consumers’ growing demand for alternatives to alcoholic beverages. For the past twenty years, David’s interest and knowledge in fitness, health and wellness, and nutrition, paired with... Read More →

Speakers

Maurice DiMarino

Wine and Beverage Manager, Cohn Restaurant Group

Maurice DiMarino is the Beverage Director for the Cohn Restaurant Group. He oversees the beverage program for 26 restaurants in San Diego, Long Beach and Maui. Maurice is a certified sommelier, certified cicerone® and CRT certified in Tequila. He teaches several of the wine intensive... Read More →

Miranda Breedlove

National Director of Bars, Hyatt Lifestyle Hotels and Resorts

As a professional bartender since 2009, Miranda Breedlove has been behind bars all over the world. Nativeto Minnesota, she moved to Chicago in 2006 to attend Loyola University and soon after began herbartending career. Miranda proceeded to learn as much as possible through tastings... Read More →

Bill Shufelt

Co-Founder and CEO, Athletic Brewing Co

On a mission to positively impact our team, customers, and their communities through health and activity. Pioneers in reinventing "beer for the modern adult" so the 50%+ of adults who barely drink don't need to compromise to have great, healthy experiences. We donate 2% of all sales... Read More →

Wednesday March 1, 2023 8:30am - 9:15am PST
Silver Pearl Ballroom 3 San Diego Sheraton Hotel & Marina

Workshop

9:35am PST

Global to Local

CGA by NielsenIQ’s On Premise team will explore macro trends and what they mean for your local markets. The session will compare and contrast BevAl category sales with newly available state, city, and channel granularity. CGA’s leading On Premise consumer data, and an expert operator panel, will help contextualize the nuances and enable you to confidently shape a dynamic beverage strategy. VIBE exclusive insights are designed to benefit all three-tiers of the industry.

Moderators

Matthew Crompton

Regional Director – North America, CGA Strategy by NielsenIQ

Andrew Hummel

Client Solutions Director, CGA Strategy by NielsenIQ

Andrew Hummel is a Client Solutions Director for CGA Strategy by NielsenIQ and is responsible for driving the success of On-Premise Operator & Supplier partners within the channel. Andrew brings comprehensive three-tier system experience and Bev Al industry knowledge to the CGA team. His... Read More →

Speakers

Scott Brown

Director of Beverage Strategy & Analytics, Levy Restaurants

Dana Pellicano

President, Patina Restaurant Group

Dana Pellicano, a hospitality industry executive with more than 25 years of experience, serves as president of Patina Restaurant Group.As a wholly owned division of Delaware North, Patina Restaurant Group operates premium street-side restaurants and catering services in locations... Read More →

Thomas (Mac) McFarland Gregory III

Vice President of Food & Beverage, Pacifica Hotels

Mac Gregory is the Vice President of Food & Beverage for Pacifica Hotel Company as well as a Certified Advanced Sommelier and Master Mixologist. Gregory is proud to serve as a Beverage Competition judge and he’s a 9-year veteran of the SFWSC and an Advisory Council member of the... Read More →

Wednesday March 1, 2023 9:35am - 10:25am PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

General Session

10:25am PST

Closing Keynote: Drinking Our Way to a Cleaner Planet

Join Marian Leitner (Founder and CEO) and Elizabeth Banks (Chief Creative Officer) of leading canned wine company, Archer Roose, as they discuss the importance of sustainability within the wine category as well as the company’s own efforts to “drink their way to a cleaner planet” one canned wine at a time! Marian and Elizabeth will delve into various relevant topics such as the following…

Importance of thoughtful alternative packaging due to global warming
On-premise challenges such as staffing, margin protectors/enhancers, fast to service, 1-on-1 inventory management
How Archer Roose’s efforts around sustainability work to align with their wider mission to create a better future for our planet while democratizing the wine industry
The interview-style discussion is designed to create an “aha” moment for businesses to think outside the bottles
Elizabeth will speak about what attracted her to AR, how it aligns with her brand ethos, the importance of sustainability in her line of work, and how that translates to her life

Speakers

Marian Leitner-Waldman

Co-Founder and CEO, Archer Roose Wines

Marian Leitner-Waldman is the founder and CEO of Archer Roose Wines, one of the fastest growing wine companies in the U.S. She is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. Her emmy-award... Read More →

Elizabeth Banks

Actress, Producer, Writer and Director

Actress, producer, writer and director Elizabeth Banks is known for roles in both comedy and drama, as well as film and television. Her work includes stand-out performances in projects including The Hunger Games franchise, Love & Mercy, The LEGO Movie and Mrs. America. She is... Read More →

Wednesday March 1, 2023 10:25am - 11:15am PST
Pacific Jewel Ballroom San Diego Sheraton Hotel & Marina

Keynote